This ads is really simple, but it is mind-blowing and Touching. Nike uses a few simple words to describe Kobe Bryant’s entire basketball career. From high school to the NBA, he won the first championship, get 81 points in a single game, won the fifth championship and Finally Mamba out. The ads uses live sounds of these moments as background music, let us fall into memory involuntarily. let the audience pay attention to Nike products.
Originality score : 5/5
Simple as it seems, the advertisement tells a great story with only a few simple words. the ad is a surprise.
Flexibility : 4/5
This AD focuses on Kobe Bryant, it doesn’t have much to do with commodities, but I think Kobe’s basketball career is linked to Nike, especially is Mamba LOGO and Nike LOGO.
Elaboration : 5/5
The advertisement is very well done. it is described in chronological order, the important moments of the Kobe’s career are included in the ads. it contains a lot of details.
Synthesis : 4/5
The whole AD makes sense, but because it focuses on description, it doesn’t integrate the product.
Artistic Value : 5/5
Every word and every sound in the advertisement deeply attracted me. Each piece of live sound is cleverly combined with the text.
Felix & MY 