Drive U Home Background At first, the inspiration for this project came to me over a weekend. Everyone knows that in Melbourne, the weekend means getting together with friends or family : ) I also made an appointment to have dinner with my friends. During dinner, we drank liquor, and discussed with each other veryContinue reading ““Chauffeur”-A safe & Comfortable way to Get home”
Author Archives: zhenli666
Gamification in Business
What is Gamification? What is gamification? Gamification is about adding game mechanisms into a nongame environment, such as a business working space or learning system. It aims to make individuals interact and participate more with everything around them. For example, other co-workers, consumers and even the space they are in. The ultimate goal is toContinue reading “Gamification in Business”
Gamification in Education !
What is Gamification? I played my first video game when I was five years old, it is Super Mario. I was deeply attracted by the plot and the avatars(Mario, Luigi’s, Toad!), the badges (like collect the coins to achieve the goals). Then other games came along. Video game became popular around the world. Gradually, peopleContinue reading “Gamification in Education !”
Storyboard
Week 8 Part 2: Client Scenario Response Part A – Creative Brief Draft
https://www.rooftophoney.com.au Background Rooftop honey is a company started in Melbourne in 2010. Their goal is to raise the awareness of the importance of bees in our society. The rooftop honey aims for the problem of sustainability. Bees have a really significant place for guaranteeing biodiversity in our world. 75% of our crops depend at leastContinue reading “Week 8 Part 2: Client Scenario Response Part A – Creative Brief Draft”
Week 8 Part 1: Copywriting for Public Safety Announcements
STEP 1 Facebook outdoor advertisement Headline: Fake news is not our friend. New Body : We employing fact-checker globally and improve cutting-edge technology for identifying fake news. Bringing you the authentic news is our responsibility. Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU Insert: Facebook logo Step 2 (reducingContinue reading “Week 8 Part 1: Copywriting for Public Safety Announcements”
Week 7 Part 2: Piercing Insights workshop for Assessment 3 Client Scenario Response
Rooftop Honey product Audience Trend spotting
Week 7 Part 1: Designs based on Piercing Insights for City Hatters: product, audience and trends
This week we need to research a hat brand which is called City Hatters https://www.cityhatters.com.au Background: city hatters is a shop in Melbourne that sells a variety of hats. And it is over a hundred years. Target audience: young people, between 20-30. Be interested in fashion. objectives: Increase awareness and let more people know about theContinue reading “Week 7 Part 1: Designs based on Piercing Insights for City Hatters: product, audience and trends”
Week 6 Part 2: Crazy8s activity to generate 16 different logos for ‘Avozilla’
BackgroundThe avozilla is new to the fresh good category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise that a bigger avocado might not taste as good as well-known varieties. It shouldContinue reading “Week 6 Part 2: Crazy8s activity to generate 16 different logos for ‘Avozilla’”
week 6 1 big Avozilla idea told in 3 different ways
In first one, I still use the element of Godzilla. Godzilla is the king of the monster, and Avozilla is king of the avocado. as well as Godzilla show the obedience to Avozilla. Second one, I also use Godzilla to create the poster. I want to tell audience, they are king of the monster andContinue reading “week 6 1 big Avozilla idea told in 3 different ways”
Felix & MY 