Week 3 Part 1: Brand Storytelling Formula

This AD around the grime on the plate became a monster. it is a usual day, the stubborn grime on the plate changed into a ferocious monster. This frightened the boy in the house.

So he ran back inside and decisively chose the object as his “weapon”. The weapon expectations and easily destroyed the monster. It also eliminates the grime on the plate!

Archetype (Sparkol 2015):The Hero

“The hero’s main motivator is to prove their worth” (Sparkol 2015)

Story plot (Sparkol 2019): Overcoming the monster

Reference List:

Sparkol (2015), ‘The 12 Brand Archetypes All Successful Businesses are Built On’, Sparkol, retrieved 22 March 2020, ( https://www.sparkol.com/en/blog/the-12-brand-archetypes-all-successful-businesses-are-built-on ).

Sparkol (2019), ‘The 7 Universal Story Plots That Still Entrance Audiences’, Sparkol, retrieved 22 March 2020, ( https://www.sparkol.com/en/blog/the-7-universal-story-plots-that-still-entrance-audiences ).