Week 7 Part 1: Designs based on Piercing Insights for City Hatters: product, audience and trends

This week we need to research a hat brand which is called City Hatters https://www.cityhatters.com.au

Background: city hatters is a shop in Melbourne that sells a variety of hats. And it is over a hundred years.

Target audience:  young people, between 20-30. Be interested in fashion.

objectives: Increase awareness and let more people know about the store. Encourage customer to purchase the product.