Author Archives: zhenli666

based on my creative strategy research https://felixfood.video.blog/2020/07/28/the-creative-brief/ Tone of voice The mood should to be serious and gives people a sense of shock. Like an actions movie poster. Media Requirements The advertisement will be produced using an A4 print/web advertisement .(210mm x 297mm 300dpi). Mandatories Mandatory elements should have logo, Godzilla and avocado. And you shouldContinue reading “Creative Strategy Design”

AVOZILLA Background The Avozilla is a new to the fresh food product category  from South Africa, and it arrived in Bungundarra located in Central Queensland Australia. As it was a new product, not many people knew about it except for some news reports. And it is five times the size of the regular variety, eachContinue reading “The creative brief”

Week 4 #ALA102 Product: Earth Choice dishwasher liquid STEP 1 Bolstering originality and elaboration LINK TO MY PHOTO STORY :https://felixfood.video.blog/2020/07/16/week-3-part-1-brand-storytelling-formula/ AD CONTENT: This AD around the grime on the plate became a monster. it is a usual day, the stubborn grime on the plate changed into a ferocious monster. This frightened the boy in theContinue reading “Evolving Audiences Activity”

This AD around the grime on the plate became a monster. it is a usual day, the stubborn grime on the plate changed into a ferocious monster. This frightened the boy in the house. So he ran back inside and decisively chose the object as his “weapon”. The weapon expectations and easily destroyed the monster.Continue reading “Week 3 Part 1: Brand Storytelling Formula”

link to ads: https://www.adsoftheworld.com/media/film/mcdonalds_cravings This week’s goal is to look at the differences in commercials in different countries. In Hofstede’s six dimensions model, we can see how distinct culture values makes the ads different. The two ads I chose are both fast-food ads, one is from China and another one is from Australia. After watchingContinue reading “#ALA102 WEEK 2-Is creative advertising the same across different countries?”

This ads is really simple, but it is mind-blowing and Touching. Nike uses a few simple words to describe Kobe Bryant’s entire basketball career. From high school to the NBA, he won the first championship, get 81 points in a single game, won the fifth championship and Finally Mamba out. The ads uses live soundsContinue reading “Evaluating Creativity in Advertising#ALA102”

LINK:https://www.adsoftheworld.com/media/film/nike_chinese_new_year_2020_red_envelope THOUGHT The AD was specially shot by Nike for the Chinese market during the spring festival. The ads presumably revolve around a traditional behavior during the Chinese New Year. During the Spring Festival, relatives visit each other, and adults give red envelopes to children to symbolize greater happiness in the coming year. But ChineseContinue reading “Identifying creativity in advertising #ALA102”

The last assessment is make a podcast. Firstly, I should understand what is the podcast and the process of it. For this question, I searched through the google, and is to create your own sound program and upload It to the internet to share with the majority of users. Can be understood as playing audio.Continue reading “#ALM101”

This assignment is to make a seven-minute video, which is a challenging work. And more academic materials will be used in this assignment. Thus before I started my homework, I didn’t have much confidence in myself. After all, this assessment weighed a lot of mark. As well as I read the assignment instruction carefully. AndContinue reading “#ALM102DC”

First of all, since I chose the video with the subject of surveillance, I want to describe the ubiquitous presence of surveillance in our lives，He is a very common thing in our modern life. Because of this, he has brought both positive and negative impacts on our lives, so I want to study its advantages andContinue reading “surveillance video”