#ALA102 WEEK 2-Is creative advertising the same across different countries?

link to ads: https://www.adsoftheworld.com/media/film/mcdonalds_cravings

This week’s goal is to look at the differences in commercials in different countries.

In Hofstede’s six dimensions model, we can see how distinct culture values makes the ads different.

The two ads I chose are both fast-food ads, one is from China and another one is from Australia. After watching both ads I noticed a major difference is individualism. In the McDonald ad from Australia, the ad is based on a very small group. A touching story within the family, referring to small and personal group. In individualist societies people are supposed to look after themselves and their direct family only. The score for Australia is estimated at 90 which is very high compared to China.

The KFC ad from China is much less individual. In the subway station there are many people, and the camera captures all kinds of people interacting with the KFC exhibits. China scored a 20 and that indicates it is a highly collectivist society.

Reference list:

Hofstede Insights n.d., ‘National Culture’, Hofstede Insights, retrieved 10 June 2020’https://www.hofstede-insights.com/country-comparison/australia,china/