Karma cola

At present, the Internet develops very fast,the Internet has also become an indispensable part of modern life. People have created a prosperous and diverse cyber society based on the Internet. In the network society, people appear as virtual identities and communicate with each other in different languages. Digital media is one way of the cyber society, it makes people’s life become more colorful.The sites and software of digital media provide occasions for young people to narrate moments in coming of age; for families to track and narrate their genealogical histories; for people seeking friends and lovers or those with similar hobbies to make connections; for political activists to organize around movements and causes.(S Smith, J Watson 2014 virtually me) This article will focus on my own online identity，Mainly includes my profile pictures, The roles I build on specific platforms like WeChat and the way I build relationships online, My connections and interactions with a specific online community.

This is my Wechat account, the image at the top of the screenshot is my profile background. It is a picture of me and my girlfriend on Halloween as well as it was a meaningful and interesting moment for me. The reason for choosing this photo is it well expresses the idea that I am happy with her everyday. Next is my nickname and avatar in Wechat, nickname is a way of self-mockery since someone thought I was ugly when I was in high school. The rest of screenshot is my Wechat profile. it is a way to express themselves on social media and also an elemental part of new media culture. This is understood as a form of self-presentation and this behaviour uses social media through social networks.produces this new hybrid among the personal, interpersonal and the mediated, be referred to as “presentational media”.Via social media individuals engage in an expression of the self. (Marshall, PD 2010 celebrity studies). I often express my experience of the day or my opinion about something on Wechat profile. Like the first profile is I cooked a hearty dinner and second one is a pleasant day with my niece. Wechat profile is a great way to share your colorful life to your friend.

Maintaining the relationship between people is a complicated things. This is happening not only in the real life but also in the social media.Social media has changed our relationship patterns in four important ways. At First, it makes it easier for us to have communication with others. Second, it’s easy to overestimate the closeness of online relationships.Third, social media contagion affects us more, allowing you to express your feelings and beliefs online. Fourth, social media helps us compare ourselves with others, which may have positive or negative effects. (social media examiner) Social media make convenient for contact with others, I can easily contact my parents who in china, even video chat, this strengthens the relationship with the family. And I am willing to share the food, my toys and sneaker in wechat and twitter. Using picture to expressed my hobby and feeling to my friend, improve our relationship or attract more friends with similar interests.

There are manyspecific online communitiesin different social media.There are many people who share a common interest or purpose. I joined a social group on wechat and I can buy a lot of Chinese food that is hard to find in Melbourne. Such as Chinese crab, dessert, seasoning and snacks. It makes easier for me to cook Chinese food. Also I got lots of help from people here who are also from China. For example, I can find a Chinese moving company in this specific online communication, which makes the process of moving more convenient, because communication can be more specific with use Chinese. The same thing happens on twitter, I can easier find people in same school even in same class. It makes it easier for us to make friends as well as exchange learningthat make our knowledge improve faster.

Everyone is virtual on the Internet, playing the role they want to be.Youronline identity is represented in your social media profile, the photos you post, the people you follow and specific online community you connect. Virtual online identities have both advantages and disadvantages, social media will be more secure and real with the development of network society.

Reference list:

1.Smith, S and Watson, J 2014, ‘Virtually Me: A Toolbox about Online Self-Presentation’, in Poletti, A and Rak, J, Identity Technologies: Constructing the Self Online, The University of Wisconsin Press, Madison, 

2. Marshall, PD 2010, ‘The promotion and presentation of the self: celebrity as marker of presentational media’, Celebrity Studies,

3.https://www.socialmediaexaminer.com/4-ways-social-media-ischanging-your-relationships/

• creative brief:https://welcometomyfirstblog.home.blog/2019/11/27/week-5-workshop-part-1-creative-brief/

In this assignment, The first thing to do is to decide what to say in video，After thinking about it, I decided to discuss my hobbies after a brief introduction and make a brief introduction of my hobbies.After the decision, I’m going to write a rough draft so that the process will flow more smoothly in video.A simple self-introduction is nothing more than where are you born, how long time have you been in here and what is your hobbies. In the beginning, I planned to describe my hometown Beijing，introduce the local culture and food. As well as the special city layout of Beijing. But consider about the time,I gave up these ideas.When considering hobbies, basketball was also an initial idea.But it’s not that easy to introduce and I have not played for a long time.When it comes to sneakers, it really make me feel embarrassed because I really like a lot of sneakers. 

Finally I choice the NIKE air yeezy 2 “ pure platinum” when many people think of the yeezy, the first thing that comes to mind is the yeezy boost 350 which produce by adidas.But in my mind, NIKE air yeezy are real yeezy.This series of sneakers started in 2007 and designed by Kanye West and Mark Smith who are the creative director from NIKE company. The shoe design is inspired by many other shoes.The surface of the shoe is occupied by the serpentine leather，in addition, the logo is presented without destroying the whole shoes design.The overall shoe shape is also full of creativity. The designer added horus to the tongue of the shoe because he felt the ancient Egyptian culture had such a strong appeal to him and horus is the patron saint of the pharaohs.NIKE air yeezy was the first time Nike introduced a signature shoe for non-athletes. And with excellent marketing and publicity，This pair of shoes became the favorite sneaker of all fans. At present Kanye west has refused to work with Nike,this makes the shoes even rarer and more valuable.So that is why I chose to introduce this pair of shoes.

Next,I began to agonize over which toy to introduce，they are iron man, bart simpsons and Edward Newgate. Iron man is man favorite movie character, and the toys which produce by Hottoys is really verisimilar. Also the bart simpsons and Edward Newgate is my favorite cartoon and comic character. At last, I decided to introduce the bart simpsons. This toy was given to me by my girlfriend in Beijing, she knew I loved this cartoon. As well as this toy is very creative, there is a lot of detail in the animation and good restore the image in the animation. This toy is very meaningful to me, so I choose to introduce it.

After recording video, I checked the sound of video and video fluency. Finally I uploaded it to Youtube and twitter. 

Youtube URL:https://youtu.be/UyLEkNbyNnUTwitter URL:https://twitter.com/zhenli32072660/status/1198544850062151680?s=20

there are really big cultural differences between Australia and China. So people’s concept of consumption is different, the company have to creat different advertising for different countries. I founded two different advertising of KFC. at first , KFC has served the cultures of different countries well, use halloween to attract Australian customer and use Chinese culture to attract Chinese customers. And hofsted insight show me the country comparison, on the dimension of power distance, Australia is low on this dimension, thus whoever is going to interact in the advertising. on the other hand, china have big power distance, the advertising which KFC use in china is atteact most normal people like student. Next point is individualism, Australia is Significantly higher than the China. So it’s more about enjoying yourself.

#ALA102DC

My choice is two electronic and technology advertising from different countries, which is Australia and China. Australia advertising is about LG refrigerator.In the advertisement, a mother enters the bathroom without knocking, causing her daughter to be frightened. And her daughter cut her hair badly.Finally the mother tapped the refrigerator, she can see the inside of refrigerator. Another one is DJI osmo pocket,It tells how different people use it in different ways. LG’s advertising is very creative, To get people’s attention by scaring the mother and daughter，The implied meaning of the advertisement also surprises the audience.It’s a good example of what a LG’s refrigerator can do. and the story is unexpected but relevant, you can understand the mean of ” knock” when you watched the full video. The DJI osmo pocket,Camera switching is make me focused.And it shows the features of this product comprehensively，Highlighted the advantages of its convenience.

https://www.adsoftheworld.com/media/film/dji_ready_when_you_are

https://www.adsoftheworld.com/media/film/lg_social_life_lost

#ALA102DC

Be yourself; Everyone else is already taken.

— Oscar Wilde.

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.